I have been reading The Google Story to see if there are any ideas I could apply to JobsiteBuying.com. I read a particular paragraph that I can relate to. During the first year the Google guys were trying to build and monetize their search engine they said the following...

"During the first year we collectively had concern that the market we were pursuing was more difficult and intractible than we originally imagined."

Exactly. They had already proven their search engine was the quickest and most accurate in the world but they found businesses unwilling to adopt their better mousetrap. The key word was "intractibility".

The answer to intractibility is time and persistance. Eventually people will catch up with new ideas, the trick is to last long enough to see it through.